Search Engine Optimization

How does it work?

At Valen Designs we like to offer our clients a broad range of products and services that will fit in with their current or new marketing strategies. Valen Designs will work hard to build up your search ranking with not only code optimization but the all-around package.

  • what can I expect?

  • Our SEO services include the following or more, depending on the desired outcome:
    • Detailed site analysis
    • Google analytics & Webmaster Apps
    • XHTML/CSS code optimization
    • Title tag & keyword optimization
    • Link building On & Off Page
    • Alt, Img & Acronym tag optimization
    • Site Map & Search Engine submission
    • keyword building and much more!

What is SEO On & Off page optimization?

So you want to know what SEO is and how it can help your business. Search engine optimization (SEO) as a basic concept is the process of improving the quantity and quality of traffic directed to a web site from search engines via organic or algorithmic search results for targeted keywords.

The Main Purpose of search engine optimization is to generate traffic. One of the ways to generate traffic is what’s called “On page” optimization. On page refers to the way your site is constructed; it’s the code behind your content that acts as a well written and extremely important foundation. We can’t stress how important a solid foundation can be for your sites optimization. In most situations, web sites are poorly designed and constructed using incorrectly written code. Not only is this a problem for potential customers but it also substantially diminishes your potential to rank well in the major search engines (Google, Yahoo, MSN). On page optimization is not the end-all of getting a web site to generate more customers, but it is a CRITICAL part that needs it be addressed when looking to promote and generate traffic for your web site.

An important and vital tool, if used properly, is “Off page” optimization. Off page optimization is inbound links to your web site from other sites. The more links you have pointing to your site the higher you rank. But not all links were created equal. Some links can actually have a negative impact on your ranking, so it is very important to not get carried away with this type of strategy. We select web sites that have an authority in your respective field and choose a site for its quality not just to create another link. We always design and optimize using best practices and never get caught up in rank quick schemes. It is in your best interest to see long term results, anything else could get your domain name banned from search engines and that helps nobody.

This is just a basic overview of SEO and what is involved and how optimization can bring your company fantastic results which can increase your number of visitors and clients exponentially. In most cases, a gradually SEO campaign brings you results and stability. If you would like help with SEO look no further, we’ve got you covered.